Three-Dimensional Trademarks: from traditional to innovative

Trademark lawyers in Colombia – Intellectual property lawyers in Colombia

Considering the globalized world in which we live, it’s very important that the entrepreneurs present in the market products and/or services that highlight and impact consumers. Therefore, trademarks have become elements subject to innovation and to the highest possible creativity.

The way to adapt to this reality has been the creation of non-traditional trademarks, which are those that go beyond the classical methods of representation: letters, numbers, words, pictures or symbols. One of those are the 3D Trademarks, which can be defined as the particular or arbitrary shape of the product or its packing.

Through the registration of the trademark is obtained the protection and exclusivity in the use within the market. Our work as a law firm seeks to present practical and timely solutions to our clients, therefore we are available to help you check which packaging and/or shapes of your products could be registrable as three-Dimensional Trademarks and, thereby, protect the investment in creativity.