The protection of your brand is not only limited to the SIC granting it, it is also important to build a business strategy that strengthens the brand in the market so that it maintains its differential advantage.
One of the fundamental elements of this strategy is trademark surveillance: it is important to review applications submitted by third parties in order to detect those that may be identical or confusing, and have the potential to affect your intellectual property.
With proper trademark surveillance, you can have timely solutions that prevent difficulties in maintaining your brand’s position in the market.
How is this accomplished?
When applications similar to the one you have registered are found, the next step is to file an opposition, seeking that the third party’s request is not granted. This is the optimal mechanism to protect your distinctiveness in the market.
In which countries should trademark surveillance be carried out?
Essentially in Colombia, of course. However, it is also key to review the publications of other countries, for example, the United States, Panama, Mexico, or members of the Andean Community.
One of our main services at PPA is trademark surveillance, that is, the initial step to file eventual oppositions, and thus defend in a practical and timely manner the ownership of your brands.
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